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SEM and SEO are two techniques that are very famous for us site owners who want to promote our sites well to gain more visitors into visiting our websites. What are they? Talking about the abbreviations themselves, they stand for Search Engine Marketing and Search Engine Optimization. However, to really know about what they are and how they can help promoting our websites, let us explore the terms one by one.

Search Engine Marketing

When we talk about SEM, we are talking about online marketing done by SEM firms to promote our sites for acquiring more visibility in the Search Engine Result Pages, or what we usually know as Search Engine Results Pages (SERP). It includes advertisements with links to our websites that usually appear at the top or the side part of search engine results pages as we can see in Google result pages.

How much does it cost?…

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