Voice broadcasting is a means of mass communication that has been around since the 1990s. In a nutshell, it consists in automated calling several recipients at once and leaving them the same message (usually, a promotional one). In the beginning, robocalls could reach fewer people at once; but now, due to technological progress, automated voice messaging campaigns can be broadcasted to thousands of people simultaneously.
However, such an auto dialer tool can be used for more than commercial applications. For instance, government authorities can use it in order to send emergency notifications. On a similar note, schools can use robocalls in order to let parents know about important events that might interest them (parent-teacher conferences, graduation ceremonies, fund raisers and so on).
Automated voice messaging systems use a database of phone numbers to which they broadcast a pre-recorded message. Nonetheless, robocalls don’t have to contain the same for each recipient; due to text-to speech software, personalized information can be included. More than that, smart auto dialer software can detect when an answering machine is picking up the call and adapt the message accordingly.
Since it is the era of interaction, automated voice messaging software can do more than deliver a simple message. Interactive voice messaging allows the recipient to respond to the robocalls by pressing a certain key on their phone. According to the key pressed, the system will play a different message. Interactive voice messaging is extremely cost effective especially for companies who work in fields like social studies: instead of hiring people that go door to door and ask the survey questions, they can simply voice broadcast the survey and the recipients can answer by a simple pressing of a key. Interactive automated calling is mostly effective for short surveys with both closed and open questions, as the respondents can also record their own message.
If you are thinking about starting a voice broadcasting campaign, there is another important factor you should keep in mind: robocalls fall under the incidence of a subset of the telemarketing law. The most recent update of this law happened in 2008 and it is called the Telemarketing Sales Rule, which is, in fact, an Amendment issued by the FTC (Federal Trade Commission). Whenever starting an automated voice messaging campaign you should mind the “Do not call” lists, comprised of people who have opted out of such campaigns. More than a restriction, this is a means for you to avoid paying for calls directed to people who don’t want them and who won’t end up buying your product. If you want to make sure that your voice broadcasting campaign is a successful one, it is advisable to work with a professional company. They will be able to teach you some tips & tricks for getting the most out of your robocalls, as well as make sure that you abide by the rules and regulations.